Portfolio Company · Consumer

Cadence

Customizable, leakproof, magnetic travel containers designed to bring you calm and control by maintaining your routines

Current portfolio

4.9Star rating

9,000+Customer reviews

BrooklynHQ

About the company

Cadence

Cadence is a New York design company that makes magnetic, leakproof, refillable travel containers for personal care products, supplements, and everyday essentials. Its hexagonal Capsules snap together magnetically, use interchangeable labels, and are made with recycled ocean bound plastic. The line has grown into a modular system that includes the Parcel toiletry bag and related accessories, sold direct and through major retailers.

Brooklyn, NYWoman founded, woman run and AAPI owned

Visit keepyourcadence.com

Cadence capsules on the road

What they do

Products and services

01CapsulesMagnetic, leakproof, TSA compliant refillable travel containers in multiple sizes

02ParcelsClear toiletry bags that close with a magnet instead of a zipper

03Accessories including spatulas, adapters, pumps, and pill cases

04Bundles and build your own capsule systems, plus bulk and corporate gifting

05Sold direct and through retailers such as Nordstrom, Bloomingdale's, Anthropologie, Revolve, and REI

Leadership

Meet the team

Founder & CEOSteph HonIndustrial designer who founded Cadence and led the multi year development of the Capsule.LinkedIn →

Milestones

Along the way

2020Launched the Cadence Capsule after nearly three years of product development
2024Launched the Parcel, a magnetic closure toiletry bag; the company reported selling 4,000 bags in its first 10 days

In the news