Portfolio Company · Consumer

Rival (formerly Shake)

Fan engagement built on gaming competitions

Current portfolio

2024Shake founded

2025Merged into Rival

New YorkHQ

About the company

Rival (formerly Shake)

Shake, a Gen Z social prediction games platform founded in 2024, merged into Rival in September 2025, and Chart Organization holds its interest in the combined company. Rival is a New York fan engagement platform that lets teams, leagues and brands launch their own digital arcades with tournaments, social contests, loyalty rewards and data. Shake's technology and product thinking are being built into Rival's platform.

New York, NYClients include the New York Giants and Detroit Pistons

Visit rivalx.com

What they do

Products and services

01White label digital arcades for teams, leagues and brands

02Tournaments and social prediction contests

03Loyalty rewards and fan data

04Shake's quick, high frequency prediction games for a Gen Z audience

Leadership

Meet the team

CEO, RivalMatt Virtue

COO, Rival; Shake co-founderJack Kingsley

CTO, Rival; Shake co-founderSpencer LichtenbergLinkedIn →

Strategic advisor; former Shake executive chairpersonHeather Brooks KaratzFounding partner of Third Space Capital.

Milestones

Along the way

2024Shake founded
September 30, 2025Shake merges into Rival; Shake co-founders become Rival's COO and CTO; Rival raises $2.8M+ in an oversubscribed round

In the news