Business Jiu Jitsu

A book and podcast by Jordan Edwards exploring the connection between the principles of business and jiu jitsu.

In Business Jiu Jitsu, Jordan shares how he used the principles of Brazilian Jiu Jitsu to keep Mixology Clothing Company alive and thriving through the COVID-19 pandemic, then turns those principles into a framework for making strategic business decisions, even during uncertainty and fear.

The Business Jiu Jitsu Podcast

Conversations with world class athletes, military veterans, and industry leaders on how discipline, resilience, and strategic thinking on the mat translate into business success. New episodes appear here automatically.

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Past guests include John Danaher, Gordon Ryan, JP Dinnell, Ricardo Almeida, Travis Stevens, and Rich Byrne.

Featured

The Ageless Warrior Lab, EP 58

Business Jiu Jitsu: CEO Jordan Edwards' Strategy for Winning, with host Dave Meyer.

Occupy a Job on Wall Street

Derek Wallis profiles Jordan, October 2026: seventeen years training with Sensei Nardu Debrah, the "white belt" lesson that shaped the book, and how the podcast began.

Read the interview