Portfolio Company · Consumer and Sustainability

Cleancult

Refill, reduce, rejoice.

Current portfolio

2017Founded

5,500+Retail doors

New YorkHQ

About the company

Cleancult

Cleancult is a New York based household cleaning brand built around a refill model meant to cut single use plastic. Customers keep durable bottles at home and refill them from paper based cartons, using plant based, coconut derived formulas. The brand began direct to consumer and now sells both online and on shelf at thousands of retail doors across the United States and Canada.

New York, NYStarted at Babson College

Visit cleancult.com Cleancult on LinkedIn

What they do

Products and services

01Plant based dish soap, hand soap, laundry, and all purpose cleaners made with coconut derived ingredients

02Refills packaged in recyclable, paper based cartons instead of plastic jugs

03Reusable glass and aluminum bottles designed to be refilled at home

04Direct to consumer subscription plus retail distribution through partners such as Walmart, CVS, and Meijer

Leadership

Meet the team

Co-founder & CEORyan LupbergerCo-founded Cleancult out of Babson College and leads the company as CEO.LinkedIn →

Co-founderZachary BedrosianCo-founded Cleancult with Ryan Lupberger.

Milestones

Along the way

2016Kickstarter campaign funds the first product, laundry pods
2017Cleancult launches as a direct to consumer, zero waste cleaning subscription
2021Co-founder and CEO Ryan Lupberger named to the DesignRetail 40 Under 40
September 2021Raised $25 million Series B with participation from Reynolds Channel, Anchor Capital, BoxGroup, Vanterra Capital, Hartbeat Ventures (Kevin Hart), and Rachel Zoe Ventures; expanded by 2,500 retail doors including CVS, Bed Bath & Beyond, and Meijer
May 2025Announced a $5 million Series B extension led by existing investors, with participation from Sage Hill Investors and Maywic Select Investments

In the news