Portfolio Company · Consumer and Home Goods
Caraway
Well designed, non-toxic ceramic cookware
Exited2019Launched
New YorkHQ
101Container Store locations

About the company
Caraway
Caraway is a New York based home goods brand known for non-toxic, ceramic coated nonstick cookware made without PTFE, PFOA, and other PFAS chemicals. Founder Jordan Nathan started the company after experiencing fumes from overheated conventional nonstick cookware. Since launching direct to consumer in 2019, Caraway has expanded into bakeware, food storage, kettles, and prep tools, and is sold through major retailers including Target, Crate and Barrel, Nordstrom, Macy's, Williams-Sonoma, and The Container Store.
New York, NYNon-toxic ceramic cookware
What they do
Products and services
01Ceramic coated nonstick cookware sets and individual pans
02Bakeware, tea kettles, and steamers
03Glass food storage and prep and cutting board sets
04Kitchen linens and accessories
05Direct to consumer sales plus national wholesale partnerships
Leadership
Meet the team
Founder & CEOJordan NathanFormer CEO of kitchenware brand Vremi who founded Caraway to offer a non-toxic alternative to conventional nonstick cookware.LinkedIn →
Milestones
Along the way
- 2019Launched with non-toxic ceramic nonstick cookware sold direct to consumer
- May 2020Raised a $5.3 million seed round from more than 100 investors, including the Super Angel syndicate led by Ben Zises, Andy Dunn, and Brian Sugar
- October 2022Raised $35 million in a round led by McCarthy Capital; first partnership with The Container Store
- November 2023Expanded to all 101 Container Store locations, the first cookware brand sold there
In the news
Press
TechCrunch · May 2020Cookware startup Caraway raises $5.3M as it eyes new product categoriesRead →Fortune · April 2021Caraway cookware brand founder Jordan NathanRead →Retail Dive · November 2023Caraway to launch in all Container Store locationsRead →Inside Retail Asia · October 2025How Caraway founder Jordan Nathan is using retail partnerships to drive growthRead →
Chart Organization
More from the portfolio

Public Safety TechCritical Response Group

Utility Tech and Field ServicesVEPO Solutions

AI Market IntelligenceBoundless Discovery
Company information from carawayhome.com and public sources.